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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q68-Q73):

NEW QUESTION # 68
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate m this situation'A. Q Split the existing activities into two separate automations.

A. Implement a Wait Activity to wait until the data extension is populated with records.
B. validate the row count of the staging data extension and send a notification email.
C. Place a Verification Activity between the import and SQL Query activity.
D. Write a custom SSJS script to

Answer: A

NEW QUESTION # 69
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

A. When using an external database of record, utilize that system's identifier as the contact key.
B. Regularly merge duplicate contacts to keep tracking data accurately.
C. Configure Contact Builder to automatically generate a unique subscriber key.
D. Define the subscriber key as a unique value that does not relate to a specific channel.

Answer: A,D

NEW QUESTION # 70
Northern Trail Outfitters (NTO) send emails fromContent Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

A. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section,select
'Custom' and paste the HTML email code into the text area field.
B. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under
'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
C. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
D. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

Answer: D

Explanation:
Explanation
To send an auto-reply message using a pre-defined HTML email when subscribers reply to an email, Northern Trail Outfitters should create a triggered send and from a senderprofile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the triggered send email. This will allow them to use a custom HTML email as an auto-reply message instead of aplain text message. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5https://help.salesfor

NEW QUESTION # 71
An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?

A. No re-entry
B. Re-entry anytime
C. Re-entry only after existing
D. Re-entry after time

Answer: C

NEW QUESTION # 72
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?

A. Synchronized Data Extensions with a filter
B. All Subscribers, since these are synchronized in real time
C. Import from Salesforce Report in Automation Studio
D. Event Data from the Entry Event in Journey Builder

Answer: A

Explanation:
Synchronized data extensions are data extensions that are automatically populated with data from Sales Cloud objects using Marketing Cloud Connect. They can be configured with filters to limit the records that are imported based on criteria such as field values or record types. By using synchronized data extensions with a filter on the consent checkbox field, NTO can import their Sales Cloud data into Marketing Cloud and leverage it within Journey Builder. Synchronized data extensions can be refreshed as frequently as every 15 minutes, which meets the requirement of having no more than 30 minutes delay. References: https://help.
salesforce.com/articleView?id=sf.mc_co_data_integration_synchronized_data_sources.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_implement_synchronized_data_sources_best_practices.
htm&type=5

NEW QUESTION # 73
......

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